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NAVIX

3D Product Visuals

Concept project

Aural One

Aural One is a concept render study showing how a hardware product can be launched with consistent, photoreal visuals before production samples exist.

Type
Self-initiated concept
Category
3D Product Visuals
Services involved
3D Visuals & RenderingVideo Editing

Aural One is a fictional brand. This is a self-initiated concept created to demonstrate our approach, not a client engagement, and it does not represent real results.

The hypothetical brief

The challenge

Imagine a hardware start-up preparing a pre-order campaign. Final units are months away, but the campaign needs hero imagery, colour variants and a clear explanation of what's inside.

Our approach

  1. 01

    Lighting first

    We based the look on a single soft key light and a warm rim, so every variant reads as part of one family.

  2. 02

    Materials that tell the story

    We gave the knit fabric, the anodised aluminium and the silicone base distinct micro-detail, so the quality reads even at small sizes.

  3. 03

    Explain the inside

    An exploded view shows the driver, battery and passive radiator in place, which is very hard to do with photography.

Details

Colour palette

  • Graphite

    #16161A

  • Ember

    #FF7A3D

  • Bone

    #EDE8E1

  • Slate

    #5B6070

Typography

Geist Sans

Concept scope

  • 3D modelling and look development
  • Hero and lifestyle stills
  • Colourway variants
  • Exploded technical view
  • Turntable animation storyboard

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