Branding & Digital Campaigns
Concept projectEmber Roast
Ember Roast is a campaign concept showing how a small brand can launch a seasonal product across social media with a bold, consistent visual system.
- Type
- Self-initiated concept
- Category
- Branding & Digital Campaigns
- Services involved
- Social Media MarketingMeta Ads & Paid AdsVideo Editing
Ember Roast is a fictional brand. This is a self-initiated concept created to demonstrate our approach, not a client engagement, and it does not represent real results.
The hypothetical brief
The challenge
Picture an independent roaster releasing a limited winter blend. The campaign needs a recognisable look that works across feed posts, stories, reels and paid ads, and that a small team can produce quickly.
Our approach
- 01
A system, not single posts
We designed a modular grid with interchangeable type, colour and imagery blocks, so new posts take minutes, not hours.
- 02
Type as the hero
Big, warm typography carries the campaign, so it stays recognisable even without product photography.
- 03
Organic and paid together
Every template has ad-safe variants with space for clear calls to action, keeping organic and paid creative consistent.
Details
Colour palette
Roast
#1A120D
Honey
#E8B04A
Crema
#F4E9D8
Brick
#B5452B
Typography
Instrument Serif and Geist Sans
Concept scope
- Campaign concept and key messaging
- Social template system: feed, story, reel covers
- Paid ad creative variants
- Short-form video storyboard
- Content calendar framework
Next project
Meridian Freight
Web Design & Development
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