Ember Roast
A social-first seasonal campaign concept for a fictional speciality coffee roaster.
Grow · Meta Ads & Paid Advertising
We plan, launch and optimise paid advertising campaigns on Facebook and Instagram, with tracking you can trust and reports you can understand.
Overview
Paid advertising can put your business in front of the right people quickly, but only when the foundations are right. That means accurate tracking, a clear campaign structure, audiences that make sense for your offer, and creative that stops the scroll.
We set up and manage campaigns end to end: pixel and conversion tracking, audience strategy, ad creative and copy, budget pacing and ongoing testing. Every report explains what happened, what we learned and what we'll change next.
Problems we solve
Without reliable tracking you can't judge performance, so we fix measurement first.
Ads shown too often stop working. We plan regular creative tests and refreshes.
Broad or poorly defined targeting wastes budget. We build audiences around your real customers.
An ad can't succeed if the page behind it doesn't convert, so we review the whole journey.
Key deliverables
The exact scope is agreed for every project. These are the deliverables this service typically includes.
Benefits
Proper conversion tracking shows what your spend is actually producing.
Budgets are paced and moved towards what performs, based on data.
Structured tests turn every campaign into insight about your audience.
Ads designed and edited in-house, consistent with your brand and landing pages.
Project process
01
We review your account history and set up reliable conversion tracking.
02
We define objectives, the funnel structure, audiences and a test budget.
03
We design and write ad variations to test different angles and formats.
04
We launch, monitor daily signals, pause what underperforms and back what works.
05
We report clearly every month and scale the campaigns that are proven.
Concept work
Self-initiated concepts with fictional brands that show how we approach this kind of work. They are not client engagements.
A social-first seasonal campaign concept for a fictional speciality coffee roaster.
FAQ
If you're weighing up this service, these are the questions that usually come up first.
Ask us anythingThat depends on your goals, your market and the cost of reaching your audience. We'll recommend a starting test budget during planning and adjust it based on real results. Ad spend is paid directly to Meta and is separate from our management fee.
No. Advertising results depend on your offer, pricing, market and many other variables. We commit to sound strategy, careful tracking, ongoing testing and transparent reporting.
Our core focus is Meta, meaning Facebook and Instagram. We can also support campaigns on other paid platforms such as Google Ads or TikTok, depending on where your audience spends its time.
You do. We work inside your Business Manager with the access you grant, so your data, pixel history and audiences always stay with you.
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Tell us about your goals and where you are today. We'll come back with questions, ideas and a clear proposal for next steps.