Branding & Digital CampaignsConcept project
Ember Roast
A social-first seasonal campaign concept for a fictional speciality coffee roaster.
Grow · Social Media Marketing
Social content with a point of view, and a plan behind it.
We plan, design and manage social media content that reflects your brand, speaks to the right audience and supports your wider business goals.
Overview
What Social Media Marketing at NAVIX covers
Posting regularly isn't a strategy. We start by understanding your audience, your positioning and what you want social media to achieve, whether that's awareness, community, enquiries or sales. Then we build a content plan around it.
From there we handle the creative: content pillars, post and carousel design, short-form video, captions and scheduling. We review performance regularly and adjust the plan based on what your audience actually responds to.
Problems we solve
- 01
Inconsistent posting
Sporadic activity makes a brand look inactive. A content calendar keeps you visible.
- 02
Off-brand content
A mix of styles weakens recognition. We build templates and a visual system for social.
- 03
No clear direction
Without goals, you can't tell what's working. We define objectives and track the metrics that matter.
- 04
No time to manage it
Social takes ongoing effort. We take on the planning, production and publishing.
Key deliverables
The exact scope is agreed for every project. These are the deliverables this service typically includes.
- Social media audit and competitor review
- Platform strategy and content pillars
- Monthly content calendar
- Post, carousel and story design
- Short-form video and reels editing
- Caption copywriting and hashtag research
- Scheduling and publishing
- Monthly performance reporting
Benefits
A consistent presence
A steady rhythm of quality content keeps your brand visible to the people who follow it.
A recognisable brand
A coherent visual system makes your posts identifiable at a glance.
Informed decisions
Regular reporting shows what resonates, so the plan improves over time.
Time back for your team
We handle production and publishing, so you can focus on running the business.
Common use cases
- Brand launches and rebrands
- Ongoing monthly content
- Product and service launches
- Founder and personal brands
- Event promotion
- Organic content alongside paid campaigns
Project process
01
Audit & goals
We review your current channels and competitors, and agree what success means.
02
Strategy & pillars
We define the platforms, tone of voice, content themes and posting rhythm.
03
Content production
We design posts, edit videos and write captions in monthly batches.
04
Publish & engage
We schedule, publish and keep an eye on conversations around your brand.
05
Review & refine
We report on results each month and adjust the plan.
Concept work
Self-initiated concepts with fictional brands that show how we approach this kind of work. They are not client engagements.
FAQ
Social Media Marketing questions, answered
If you're weighing up this service, these are the questions that usually come up first.
Ask us anythingWe commonly work with Instagram, Facebook, LinkedIn and TikTok. We'll recommend where to focus based on your audience instead of trying to be everywhere at once.
Either works. We can produce everything, or design around photos and footage you supply. Many clients do a mix of both.
We agree goals at the start, such as reach, engagement, profile visits or enquiries, and report on those metrics regularly so decisions are based on data.
No, and you should be wary of anyone who does. Social growth depends on many factors outside anyone's control. What we commit to is a thoughtful strategy, quality content and consistent execution.
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Ready to talk about Social Media Marketing?
Tell us about your goals and where you are today. We'll come back with questions, ideas and a clear proposal for next steps.